Our Process for Clients.

Maximizing Your Google Business Profile

Initial Profile Assessment: Our journey begins with an audit of your existing digital footprint. Do you have a Google Business Profile (GBP)? If so, we request access to delve deep into its configuration. Here’s what we check:

• Categories and Tags: Are the categories relevant and specific to the legal services you offer? We ensure that your profile accurately reflects your areas of practice, from family law to corporate litigation, making it easier for potential clients to find you.

• Search Terms: We analyze the keywords associated with your profile. Are they optimized for local searches? We refine these terms to enhance visibility when potential clients search for legal services in your area.

• Regular Updates: A stagnant profile can imply an inactive business. We assess your posting frequency and content quality, advising on or implementing a strategy for regular updates to engage the community and signal to Google that your business is active.

• NAP Consistency (Name, Address, Phone Number): We verify that your NAP information is not only accurate across your GBP but also consistent with all other online listings. This consistency is crucial for local SEO as it affects your credibility in Google’s algorithms.

Profile Creation and Optimization: If your law firm lacks a Google Business Profile:

• Creation: We take the initiative to create a comprehensive GBP for you, ensuring all initial setup adheres to best practices for law firms.

• Setup and Configuration: We meticulously set up your profile. This includes:

  • Selecting the optimal categories that best represent your legal services.

  • Crafting a compelling business description infused with key search terms without keyword stuffing.

  • Adding high quality, real images of your office, team, and even legal work environment (while respecting client confidentiality) to make your profile more engaging and authentic.

  • Ensuring all services and products are listed, with descriptions that align with what local clients are searching for.

• Verification: We guide or handle the verification process to ensure your business location is authenticated by Google, enhancing trust in your listing.

Handover and Training: Upon optimizing or setting up your GBP:

• Access Release: We securely transfer the ownership back to you or a designated person within your firm.

• Maintenance Training: We provide a tailored tutorial or guide on how to maintain and update your profile. This includes how to:

  • Post updates about news, events, or legal tips.

  • Respond to reviews, both positive and negative, to show engagement and client care.

  • Use insights to understand how clients find and interact with your profile.

• Ongoing Support: Optionally, we offer ongoing management services where we continue to optimize and manage your GBP, ensuring it remains a powerful tool in your local SEO strategy.

By optimizing your Google Business Profile, we not only enhance your firm’s visibility but also ensure that when potential clients are in need of legal services, your firm stands out as the go to option in their local searches.