For law firms looking to enhance their online presence, a well optimized Google My Business profile is an indispensable tool. It’s one of the most effective ways to market your law firm online, boosting your visibility in local searches and establishing trust with potential clients and referral sources. Best of all, it’s completely free. Here’s a straightforward guide on how to set up and optimize your Google My Business listing.
Learn more about our Google My Business/Google Business Profile setup for law firms service.
Note: Google My Business is now officially called Google Business Profile, but many still know and search for it under its former name. For clarity, we’ll primarily use the term Google My Business in this guide.
What Is Google My Business?
Google My Business is a free tool that helps promote your law firm in local Google searches and on Google Maps. When someone searches for legal services, such as “personal injury lawyer,” Google displays a map at the top of the search results along with several local businesses it considers the best matches. These suggested businesses are called the “local pack,” and securing a spot in these top positions can significantly increase traffic to your website.
Google selects which law firms appear in the local pack based largely on the quality and relevance of their Google My Business profiles. To improve your chances of appearing in the local pack, you need to set up and optimize your profile effectively.
Does Your Law Firm Already Have a Google My Business Profile?
Before creating a new profile, check if your firm already has one:
- Google your law firm’s name.
- Look for a panel on the right side of the search results with basic contact information like your office address and phone number.
If you see this panel, that’s your Google My Business listing. You’ll need to claim and verify ownership, then start customizing. If no such panel appears, you’ll need to create a new profile from scratch.
How to Create Your Law Firm’s Google My Business Profile
Follow these steps to set up your Google My Business profile:
- Log into your Google Account (or create one for free if you don’t have one).
- Go to the Google My Business homepage and click “Manage Now.”
- Enter your law firm’s name in the search box. If no existing profile appears, click “Add your business to Google.”
- Type the full name of your firm and click “Next.”
- Enter your law firm’s complete address and click “Next.” (You can add multiple locations if applicable.)
- Choose your business category. While “law firm” or “lawyer” are broad options, selecting your specific practice area (e.g., “family law attorney” or “employment attorney”) can help you reach more targeted prospects.
- Add your law firm’s phone number and website URL.
- Verify your Google My Business profile. This usually involves Google sending a postcard to your firm’s listed address with a verification code. Once received, visit the provided URL and enter the code to complete verification.
Optimizing Your Google My Business Profile
After verification, start optimizing your profile:
- Add high quality photos of your office, team, and partners.
- Encourage satisfied clients to leave reviews (ensuring compliance with legal ethics rules).
- Post updates regularly about your firm’s activities, awards, or legal insights.
- Ensure your business hours, contact information, and services are up to date.
- Use the Q&A feature to address common questions potential clients might have.
Leverage Google My Business to Grow Your Law Practice
A well optimized Google My Business profile can significantly enhance your law firm’s online visibility and attract more potential clients. By following these steps and consistently maintaining your profile, you’re setting your firm up for success in local search results.
Remember, while Google My Business is a powerful tool, it’s just one component of a comprehensive online marketing strategy for law firms. Consider how it integrates with your website, content marketing, and other digital marketing efforts to maximize its impact on your firm’s growth.
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